If you're involved in the motorcycle industry, you're probably already aware of one trend:
Motorcycle wraps are continuing to grow in popularity.
Customers are looking for:
- Unique colors
- Custom graphics
- Chrome finishes
- Racing inspired graphics
- Limited-edition appearances
The demand isn't going anywhere, but one thing is going up:
Motorcycle wrap costs.
Between material prices and labor, motorcycle manufacturers, wrap shops, and print companies are always looking for ways to cut expenses.
"How can I reduce motorcycle wrap costs and stay profitable?" is a question many in the industry are asking.
One solution many shops have discovered on their own:
Buying full rolls of blank printable motorcycle wrap material saves money over pre-printed graphics.
Understanding How Motorcycle Wrap Costs Add Up
Most people don't consider material when they think about why motorcycle wraps are expensive.
The truth is, motorcycle wraps can become expensive for a number of reasons.
Trimming waste is just one headache shops have to deal with when it comes to material costs.
Common Cost Factors
- Design changes
- Multiple models
- Short-run projects
- Rework/reprints
- Installations errors
Dealing with all of these on pre-printed material can become costly. Especially if you order your material in small batches.
Enterpreneurial motorcycle wrap businesses and custom shops feel that cost the most.
Printable Blank Vinyl Rolls Are The Solution
Printable blank vinyl rolls allow businesses to print their own graphics in-house, eliminating the cost of ordering pre-printed materials from suppliers.
Benefits of printing your own motorcycle wraps
Cheap material costs over time
QUICK production
Flexible designs
Less excess inventory
When you break down the cost per project, buying blank rolls can save you a lot of money in the long run.
Buy Rolls, Not Graphics: Here's Why
Many shops opt to buy blank rolls of material from K2 because:
The rolls are made with commercial printing operations in mind.
By buying rolls of blank material and printing your own graphics in-house, shops can lower their cost per project significantly.
Let's take a closer look at some benefits of buying blank rolls vs. ordering pre-printed graphics.
Cut Your Cost Per Wrap Project
Buying rolls of material instead of pre-printed graphics allows businesses to:
Save on cost per square foot
Reuse leftover material
Avoid repetitive costs of outsourcing print jobs
This is a game-changer for shops that frequently work on:
- Partial wraps
- Fuel tank graphics
- Decals/sponsors
- Race kits
- One-off custom fairing wraps
By buying rolls and printing in-house, these projects don't eat away at profit margins.
Operate With More Flexibility
Print shops can use blank wraps to:
Offer more customization options to clients
Try out unique color profiles
Make changes to designs on the fly
Only print what you need
Instead of waiting on a supplier to print your custom graphics.
Manage Your Inventory Better
Trying to keep pre-cut stock of pre-printed graphics sounds like a nightmare.
But that's what print shops have to do if they don't use blank material.
By stocking blank material instead of finished graphics, shops can:
Use one roll for many different jobs
Avoid guessing what will sell
Quickly respond to client requests
This allows small shops to focus on the business side of operations.
Don't Sacrifice Material Quality
Of course, not all wrap materials are created equal.
Cheap materials can cause:
- Edge lifting
- Shrinkage
- Bubbling
- Poor install
- Bad print quality
That's why many shops look for a balance between:
- Price of material
- Quality of ink/print
- Material durability
- Installation ease
K2 offers broadwidth rolls that are designed to meet the demands of commercial printing operations. Many shops choose K2 material because the price stays affordable when buying material by the roll.
Motorcycle Manufacturers and Wrap Shops Should Consider Bulk Blank Material
Bulk rolls of blank material can be a great asset to:
Motorcycle manufacturers
Aftermarket customization shops
Motorsport wrap companies
Accessory companies selling wraps
Install houses
Local print shops
Instead of being dependent on pre-cut material from outside suppliers, buying blank rolls gives shops the ability to print their own graphics.
Wrap Cost Takeaways
The custom motorcycle wrap industry is growing every year.
As more shops enter the industry, competition will become fierce.
It's more important than ever to find ways to cut costs.
Buying blank rolls of material:
Gives you more flexibility for your business
Decreases your material costs over time
Allows you to print jobs quickly
Can increase your profit margin
If you regularly print motorcycle wraps for customers, buying blank rolls can be cheaper than outsourcing small custom graphics.